From its inception in '70s, Kickers now spans men's, women's and children's shoes. The product has evolved to incorporate a heritage collection, infused with the identity of classic Kickers, as well as a fashion–forward range.
With its 40th anniversary rapidly approaching, Kickers has been awarded Superbrand status by the Superbrands Council, and voted 2008 Footwear Brand of the Year by Maxim.
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